Neuroscience For Coaches
3rd Edition
How Coaches and Managers can use the latest neuroscientific insights to benefit their clients and teams.
Neuroscience is revealing the possibilities of the human brain.
Neuroscience for Coaches translates these possibilities into practical coaching strategies so you can help people unlock their unrealized brain potential. Whether you are a Coach, an L&D Professional or a People Manager, Neuroscience for Coaches is packed with the latest scientific insights, coaching frameworks, practical exercises and tools that you can apply in everyday coaching conversations.
In Neuroscience for Coaches you’ll discover:
How established coaching tools and techniques actually work
Why neuroscience is so important to your coaching practice
The latest neuroscientific research on the human brain
How to apply this research effectively and practically in your everyday work
Also featuring interviews with Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan on topics including mindfulness and behaviour change in coaching.
“Increase the positive impact of your coaching conversations”
“Amy Brann’s practical and pragmatic approach to neuroscience helps you to put insight into action. For coaches this information can help you to improve your practice and increase the positive impact of your coaching conversations”
Helen Tupper CEO Amazing If and Co-author of The Squiggly Career
Everyone has unrealized potential.
To unlock it, you need to know more about the place this potential comes from – the human brain.
The problem is that there is no manual for how the brain works. And with so much information out there, it’s really hard to know what’s fact and what’s fluff. We believe that every Coach, L&D Professional and People Manager should be able to access the scientific insights they need to grow their business and develop the people they work with. We understand that time is precious and you don’t have the capacity to sift through endless academic journals to find those all important practical takeaways. That’s why we have invested years in doing the research and credible summarising for you.
Order Neuroscience for Coaches today to stay credible, level up your coaching practices and make a greater difference to the personal and professional development of the people you work with.
Get Certified as a Neuroscience Empowered Coach
Now open for Enrolment!
Become a Neuroscience Empowered Coach, Certified by Synaptic Potential
On-demand Certification Programme for Coaches who want to stay credible, grow their business and use the latest neuroscience to help the people they work with unlock their unrealized brain potential.
“When it comes to the field of Neuroscience, Amy is simply the best”
“When it comes to the field of Neuroscience, Amy is simply the best. And I’ve looked! The way she is able to turn a scientific subject into something practical and meaningful in the world of work means that this book is a must read for anyone who intrinsically understands the value of Neuroscience in the real, lived world, but hasn’t quite been able to bridge the gap yet.”
Hodl Whittaker, Learning Manager for Group, Tesco
All organisations need managers who are good coaches.
For organisations to get the very best out of their people it’s not enough to have good managers. You need managers who are good coaches too. But transitioning from people manager to empowering coach is not always easy.
At Synaptic Potential we know management and we know coaching. So we’ve put these two together to create a great trainer led development programme specifically for organizations who want to level up their managers to unlock the brain potential of their teams through the power of coaching.
Praise for Neuroscience for Coaches
“It is a rare book that changes the way one sees the world and how we all fit into it. The well-referenced knowledge in this book produces not only aha moments for experiences in the past and present, but provides actionable insights for making coaching and managing easier in the future. Amy’s style and explanations make a seemingly difficult topic not only accessible but a pleasure and exciting experience to learn. This book is essential for anyone who is serious about coaching and wants to go deeper into why it all works. Highly recommended.”
“Neuroscience is a topic that no coach or manager can ignore. Amy’s well-researched book will provide readers with the latest theory and practical tools for their work. This book is comprehensive, clearly laid out and imaginatively written. I highly recommend Amy’s work to those who wish to deploy the latest research in neuroscience to maximise people’s performance, resilience, and well-being.”
“Neuroscience is a topic that no coach or manager can ignore. Amy’s well-researched book will provide readers with the latest theory and practical tools for their work. This book is comprehensive, clearly laid out and imaginatively written. I highly recommend Amy’s work to those who wish to deploy the latest research in neuroscience to maximise people’s performance, resilience, and well-being.”
“Amy Brann possesses a wonderful ability to present neuroscience in understandable terms and, crucially, brings this alive with practical applications in the coaching relationship. Her zest for the topic runs through every page of this excellent book.”
“In this work, Amy Brann does an exceptional job breaking down the science of our complex cognitive processes in a way that’s easy to digest and apply to lead meaningful change. As the world’s leading expert on Change Enthusiasm, I love reading about practical science that underpins what I teach. This is the stuff we all need to be aware of to take our organizations to the next level. Managers who put their people first, striving to nurture and inspire their teams, MUST read this book.”
“One contribution of the COVID pandemic has been to sensitize people to their bodies and the processes that enable to think, feel, love, act and heal. Amy Brann has written a thorough Wikipedia of the brain in coaching. Her 3rd edition is a powerful update of how various aspects of our brain and neural processes affect us when interacting and trying to motivate or inspire subordinates or clients to be open to learning and change.”
“If you’re a coach or leader, you need to read this book! Profoundly researched, practical, and easy to understand, Neuroscience for Coaches unlocks the secrets of how to work with your team more effectively for better results. Amy captures the beautiful intricacies of the brain that will leave you armed with knowledge to use in every area of your life.”
“This book covers the thought-provoking area of neuroscience and its application to the field of coaching. Although potentially a challenging topic, it is written in an easy to read style. Amy Brann is to be congratulated on this third edition which many coaches will find useful and informative.”
“Amy Brann explains a difficult topic in plain, uncondescending, language. Adding the relevance and potential usage of this new understanding, will add real value to coaches wishing to incorporate neuroscience into their practice. A highly recommended read.”
“An essential guide for coaches that want to understand how the brain works. Amy simplifies the science, demonstrates the coaching application, and importantly contextualises why each concept is important in the workplace. An invaluable handbook for coaches, managers, leaders, or anyone that wants to get to know themselves better!”
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