Now open for enrolment!


This Neuroscience for Coaches Certification Programme is for Personal and Executive Coaches who want to advance their coaching opportunities through the power of neuroscience. Perhaps you’re new to coaching and eager to fast track your success. Or perhaps you’re someone who has dabbled in neuroscience and now wants to get more serious about it. Or maybe you’re already a seasoned expert who just wants to ensure your knowledge is still cutting edge. 

Whatever your situation, this Neuroscience for Coaches Certification Programme gives you the confidence that your coaching is based on the latest, scientifically-underpinned knowledge about how the human brain works. So if you …


Are interested in knowing more about how the brain works and how to make it work better to advance your coaching opportunities...


Are curious about how other disciplines, such as neuroscience, can enrich your coaching...


Are a self motivated learner, who thrives on assimilating new information and putting into practice new discoveries with your clients...


Want to have some great video resources that you can use directly with your clients to consolidate learning or provoke discussion and reflection...


Want to stay credible, stand out and rise to the top of your game...

…then this Neuroscience for Coaches Certification Programme was made for you!


The Neuroscience for Coaches Certification Programme has been developed by the team at Synaptic Potential to provide Coaches with the latest scientific insights on how the brain works and how to make it work better so they can stay credible in their coaching. 


14 modules covering a wide variety of topics.

The programme is divided into 14 different modules, covering everything from what the Prefrontal cortex does, through to how to make better decisions.


Video resources to use with your clients

The programme is designed so many of the videos can be used directly with your clients to consolidate learnings from your coaching sessions or to stimulate discussion and reflection


Directly applicable to real-life coaching contexts

Each module is framed in a coaching context, so that you can easily apply the knowledge in coaching conversations with your clients. Example exercises, coaching reflections and coaching questions are also included for each module.


Designed for flexible learning

The programme is designed to fit into your life and existing commitments. The structure of it respects the insights into how people learn best that we have taken from neuroscience.


Easy to digest science

The insights are presented in a bite-size manner and the information is layered, so you can choose to go as deep as you wish into the details.



On completion of the modules, you receive a Neuroscience for Coaches Certification that demonstrates your commitment to using the latest neuroscience evidence to underpin your coaching.

Each Module Includes

Engaging Videos

To teach you core knowledge and concepts


To help you embed what you’ve learned


To reflect on and apply what you’ve learned


To apply your learning in your coaching sessions

Programme Modules

14 modules, covering the essentials that you need to become a Neuroscience Empowered Coach

Brain Cells and Regions

In this module, you’ll learn about brain cells, synapses and 9 different brain regions which underpin the way people think, behave and feel. You’ll discover what each region does, how regions work together to create brain networks, and be quizzed on your knowledge to make sure you have learned the information to a high level.

The brain regions covered include:

  • Prefrontal cortex
  • Anterior cingulate cortex
  • Amygdala
  • Basal Ganglia
  • Striatum
  • Nucleus Accumbens
  • Insula
  • Hippocampus
  • Cerebellum
Brain Chemicals

In this module you’ll learn about 7 different brain chemicals which underpin the way people think, behave and feel. You’ll discover what each brain chemical does, where they are located in the brain, how they work together and be quizzed on your knowledge to make sure you have learned the information to a high level.

The neurochemicals that are covered include:

  • Glutamate
  • GABA
  • Serotonin
  • Dopamine
  • Oxytocin
  • Cortisol
  • Noradrenaline
My Plastic Brain

In this module you’ll learn the neuroscience behind how people learn, change, embed new habits and become more like who they want to be. 

It covers topics such as:

    • How can people make the most of their brain’s potential?
    • Can the brain change? If so, how?
    • How can people keep mentally fit and healthy?
    • What are the implications of neuroplasticity?
Setting Goals

In this module, you’ll learn about how the brain is motivated to achieve goals and how people can capitalize on this.

It covers topics such as:

  • How does setting goals help people achieve success?
  • How can people stay motivated?
  • What is the science of goal-directed behaviour?
  • What is the science behind dopamine reward prediction?
  • How can understanding theories of motivation help people perform better?
I Know I Can Do It

In this module you’ll learn about the ups and downs of self-confidence, why some people have more of it and how to to build self-confidence according to the brain. 

It covers topics such as:

  • How can people feel more confident?
  • What is the relevance of self-confidence being a multifaceted concept?
  • When is being confident a bad thing?
  • Is confidence contagious?
  • Why does low confidence stop people thinking clearly and what can they do about it?
  • How does emotion play a role in people’s self-confidence?

In this module, you’ll learn about how people can shift and redesign their habits to optimize their behaviour.

It covers topics such as:

  • How can people stop bad work habits?
  • Why is redesigning an existing habit better than stopping it outright?
  • Why is so much of people’s behaviour done on autopilot?
  • Why do people get cravings?
Making the Best Choices

In this module, you’ll learn about the factors that influence people’s decisions and how to capitalize on them, or minimise their impact, from the perspective of neuroscience. 

It covers topics such as:

  • Should people follow their gut instinct or make lots of for and against lists?
  • When should people choose to follow their intuition and when should they choose to follow an analytical approach?
  • What decision biases should people be aware of?
  • Why do people need to know about slow and fast thinking?
  • What are the effects of emotion on decision-making and being impulsive?
Irrational Decisions

In this module, you’ll learn about the irrational aspects of decision-making and the many biases that creep into people’s choices without them realising.

It covers topics such as:

  • Why do people make irrational decisions?
  • What kinds of biases can influence people’s decisions?
  • Can people prevent these biases from influencing them?
  • Why do short-term gains seem better than long-term ones?
  • Why do people find it hard to “close doors”?
  • How do feelings of familiarity and ownership bias people’s thinking?

In this module, you’ll learn about the neuroscience behind how people stay focused, prioritize effectively, avoid distractions and stop themselves feeling bored.

It covers topics such as:

  • How can people best prioritize their focus to achieve more?
  • Does multi-tasking mean that people achieve more in a shorter space of time?
  • What do people need to know about divided attention vs focused attention?
  • How can people prioritize their thinking to make it more efficient?
  • Why are the mechanisms of attentional prioritization and priority mapping are important?


Power of Emotion

In this module, you’ll learn about the neuroscience behind how emotions influence every aspect of people’s thinking and behaviour.

It covers topics such as:

  • How do people’s emotions influence their thinking?
  • Why do people’s emotions influence their thinking so powerfully?
  • What actually are emotions?
  • What is the difference between emotions, feelings and moods?
  • Why do people feel emotions both in their body and their brain?
  • How many different types of emotions are there?
  • Are emotions universally experienced the same way or does it depend on your life experience?
  • Can you read emotion just from facial expressions?

In this module, you’ll learn about ow regret can be used as a strategy for change, rather than becoming a blockade to action, from the perspective of neuroscience. 

It covers topics such as:

  • Why do people feel regret?
  • What actually is regret and how does it influence people’s decisions?
  • How can people use their regrets as a force for good?
  • Why does regret sometimes cause people to stick with the status quo when they shouldn’t?
  • Why is regret more powerful than disappointment?
Mental Navigation

In this module, you’ll learn about the neuroscience behind how people navigate their thoughts to create new ideas and recognize what they are looking at.

It covers topics such as:

  • How do people navigate through their thoughts?
  • How do people link together one thought with another to create a new idea?
  • Are are people’s thoughts organised like a physical map inside their head?
  • Why are analogies important to the way people think?
  • Why do people’s brains see patterns everywhere?
  • How do these patterns help people recognize what they are looking at?
Staying Flexible

In this module, you’ll learn about how people can achieve a balance between mental control and mental flexibility, according to the brain, to optimize their thinking and behaviour.

It covers topics such as:

  • How do people maintain a balance of flexibility and control?
  • Why is it important to stay mentally flexible?
  • How does the brain decide what people should be thinking about?
  • What are the mental costs of switching between tasks?
  • When is changing your mind a good thing?
Individual Differences

In this module, you’ll learn about how people are different, not just because of their genetic makeup, but because of their life experiences.

It covers topics such as:

  • How different or similar is one brain from another?
  • Is there such as thing as a personality “type”?
  • Is a person’s personality fixed or malleable?
  • How much of a person’s brain is dependent on their genes and how much is dependent on their experience?

Why Neuroscience matters to Your coaching

In a crowded market place it can be hard to quickly explain to potential clients why Coaching and why you. It can be tricky to convey your credibility and depth of knowledge. It can be an uphill battle to show organizations and individuals why they should work with you now, and pay you well for that work.

Having a strong understanding of the science behind how the brain works and how to make it work better allows you to become a better Coach because this knowledge…


Underpins many Coaching methods, tools, ideologies and strategies.


Explains why some things work and how some things don’t.


Challenges ideals and has the potential to hold us to a higher standard as Coaches.


Lends a depth of credibility and certainty to Coaching.

Our new Neuroscience for Coaches Certification Programme is about ensuring that Coaches have the scientifically underpinned evidence at their disposal. With this knowledge you can offer fresh coaching insights based on how the brain works, and how to make it work better, so you can best serve those you work with.

Using the Video Resources with your Clients

The programme is designed so that many of the explainer videos can also be used with your clients to accompany your coaching sessions. This helps to consolidate what you cover in your sessions so that your clients have a strong understanding of how their brain works and how they can make it work better. 

How the Certification Programme Works

1. Sign Up

You enrol in the Programme


You get access to all the resources and training materials that you need to complete the programme.


You get certified as a Neuroscience Empowered Coach who is confident in their knowledge about how the brain works and how you can help it work better.

As a neuroscience empowered coach you will


Enjoy learning powerful, deep science in a straightforward, easy to absorb way.


Feel confident to explain things in your words and with your analogies – so you can be more authentic.


Cut through the plethora of information out there and focus only on the most valuable to your work.


Handle challenges to Coaching and People Development by drawing on what you know about the brain


See what science may underpin & help to explain different methodologies and approaches


Work more deeply with your clients and colleagues as you understand more about how behaviours are influenced.


Actually understand the relevant science so you can work flexibly with it whenever you choose (no definitions or scripts to learn parrot fashion)


Enrol in the Certification Programme, get started on the first module and if, after 30 days of working through the great content you decide it isn’t for you, for whatever reason, just let us know and we’ll refund your investment. This way, you have nothing to lose, except the great opportunity.

Frequently asked Questions

Is Neuroscience for Coaches only for Coaches using certain methodologies or approaches?

This programme is designed for Coaches who work with people’s brains. We pretty much think that covers all types of coaches (but if you don’t think you are working with your client’s brains then this programme probably isn’t for you!)

How does the Client Video sharing process work?

The Client Video Resources are hosted on a password protected webpage. When you complete the Neuroscience for Coaches Certification Programme, we provide you with the password that you can share with your clients, as and when appropriate for your coaching sessions. 

What Organisation is Behind this Neuroscience for Coaches Certification Programme?

Synaptic Potential is the organisation behind this Neuroscience for Coaches Certification Programme. It’s founder and Director, Amy Brann, was one of the pioneers in the field of applying neuroscience to coaching and is author of the foundational textbook “Neuroscience for Coaches”. For the past 18 years, Synaptic Potential has been providing training, coaching and consultancy to organisations around the world, helping them to unlock the full brain potential of their people. To find out more visit the Synaptic Potential Website.

Do I need a science background?

No, the programme is designed so that you don’t need any prior knowledge of neuroscience. All you need is a curiously for learning something new.  For those who do want to dig deeper into the science, there are additional resources and further reading provided for each module. Some of these do go into more detail and cover more complex science but are completely optional.

I'm a busy coach, how can I fit this programme in alongside all my other committments?

We hear you! That’s why we’ve designed the programme to fit into your existing (busy!) schedule. All the videos and exercises are bite sized, and so can be slotted in where you have time available.

How long do I have to complete the programme?

You have a year to complete the certification. If you haven’t complete it by then for whatever reason (we know life can sometimes get in the way!), then just email us for an extension.

What certification do I receive upon completing the programme?

When you complete the programme and participated in all the learning chunks, you’ll receive a “Neuroscience Empowered Coach” Certification, cetified by Synaptic Potential, the organisation behind the programme.

All-inclusive Certification package for £1,495

For this one off investment, you’ll get:


14 modules of video training content (valued at £997)


Comprehensive workbook including exercises, reflections and example coaching questions (valued at £125)


Habit Hacks booklet to share with your clients (valued at £25)


Video access to 12 topics to use with unlimited personal clients (Valued at £50 per topic per client – so £600 per client!)


Neuroscience Empowered Coaching Brochure to share with your clients (valued at £49)


Neuroplasticity Explainer 1-pager to share with your clients (valued at £25)


Neuroscience Empowered Coach Certification issued by leaders in this field – Synaptic Potential

When you add up the value of everything you get – it’s worth £1821 + £600 for every additional client you use the great video resources with…and we let you use them with as many personal coaching clients as you want for no extra charge!

Praise for our Neuroscience for Coaches Program

Amy has a lovely genuine approach; she was a joy to work with. Amy has a great passion about her subject and her enthusiasm to share her knowledge is very apparent. She had a very relaxed, practical and down to earth approach. It comes across very clearly that Amy’s intent is to increase our understanding of how our brain works and give us a very practical approach to apply the learning and get the best from ourselves.

Claire Bain

Association for Coaching

The written module overviews at the start of each module are particularly helpful, specifically the “why it matters” bit. It helped me focus my attention in a more pragmatic way when working through. The core takeaway pages are also a really useful addition to embed learning as are the coaching reflections sheets at the end of each module.

Caroline Sargent

Bounce Coaching and Development

As a coach, I was really interested to learn more about how our brains work.  This programme was brilliant at helping me do that and so much more.  The content is clear and accessible, breaking down what can be a complex subject into manageable chunks that you can immediately start to integrate into your practice.  The structure of the programme encourages you to reflect on your own practice and helps embed theory into practical application.  The content includes reflections for you, as a coach, but also tools that you can use with your clients, including video content.  Being able to share these with my clients was really powerful in helping them not only understand their brains more but also helped reframe their thinking.

Rosie Ranganathan

Coutts Bank