Meet Your Lizard Brain: An Introduction for Coaches

Meet Your Lizard Brain: An Introduction for Coaches

This is part 2 of a series designed to give coaching professionals an overview of the structure and functions of the brain. By the end of the series, coaches will have developed a sufficient understanding of the complex processes occurring within the brain to enable...
The Triune Brain: An Introduction for Coaches

The Triune Brain: An Introduction for Coaches

This is part 1 of a series designed to give coaching professionals an overview of the structure and functions of the brain. By the end of the series, coaches will have developed a sufficient understanding of the complex processes occurring within the brain to enable...
Overriding Confidence

Overriding Confidence

Lack of confidence can cause a multitude of problems: inability to lead, make decisions, even get a job in the first place. Overconfidence is sometimes seen as merely an annoying personality trait; kind of a necessary side effect of being a skilled leader. However, it...
Learning from Neuroeducation

Learning from Neuroeducation

Neuroscience is being applied more and more to the field of education. For decades, psychology has produced an immense variety of theories on the ways children learn and what methods can best educate them. Now, the advanced techniques of neuroscience provide an...
Routines & Rituals

Routines & Rituals

How to Make Them Work for you Using Neuroscience All people develop their own routines and rituals. Take for example the morning ritual, getting out of bed grabbing something that helps ease you into the morning. Each person’s routines and rituals are unique and serve...
Building Brand Trust

Building Brand Trust

Neuroscience defines the biochemical reactions that coincide with human behavior. This has come to the attention of those who would like to influence human behavior in the field of advertising and marketing, a field called neuroeconomics and as a specialty in that...