The current enrolment for the programme is NOW OPEN for 2018. Secure your spot to make 2018 the year you distinguish yourself with the Neuroscience for Coaches qualification.

Raise your Coaching skills and stand out in the crowd

  • Have you been thinking about what would help you stand out as a Coach?
  • Looking for your next professional development experience?
  • Need something you can fit into your busy life?
  • Then you won’t want to miss out on this exclusive blended learning programme, comprising of months of home learning study AND a 2-day Live Training – Neuroscience for Coaches!

Learn skills and content that will enhance your Coaching and your credibility.

Relax knowing your guide has Coached globally, is academically rigorous, and is recommended by leaders in the field.

Amy Brann, creator of this programme, has also written the ‘go to’ book in the field.

Your Investment: £1145 + VAT

ACT SOON! This price is for a limited time only!

Dates and Location of Live Training:13th & 14th June 2018, London UK

Date you can access the online programme:1st January 2018

If you have any questions, please do get in touch…

Join professional personal and executive Coaches along with managers who have Coaching roles in upskilling yourself in this exciting area. Perhaps you have heard about the release of this content packed book by the same name? Or maybe you have spoken to one of the graduates of the live programme?


The benefits of doing this programme

  • You will emerge with a solid grounding in how neuroscience can be applied to enhance your coaching>
  • You can position the benefits of your new awareness to clients effectively
  • You know the pitfalls to watch out for that reduce other’s credibility
  • You can confidently share insights from neuroscience, when appropriate, with your clients
  • You can use tools and techniques that will help your clients make long term, sustainable change

What you will cover during the live 2 day training

  • Neuroplasticity
  • Habits Transfer Package
  • Brain anatomy
  • Brain chemicals
  • Hand brain model for innovation
  • Threat & reward response
  • Hot & cold Approach
  • New model of Emotions
  • Beautifully simple model that gets RESULTS
  • Behaviour change
  • Push Pause Process
  • Networks
  • What’s wrong with motivation?
  • Positioning the benefits of neuroscience
  • Brain Care package

This content is shared in the framework of a Coaching model. However we go deep into each of the areas so you are equipped to apply it to whatever style and frameworks you choose to use. It is worth noting that some of these topic areas are mentioned in multiple places now. Your challenge is to ensure that your knowledge is solid. While many may speak generally times are changing to mean inaccuracies are challenged. We will ensure your knowledge is solid and you are perceived as credible in the crowded market place.

Whenever Amy speaks to groups of Coaches they tell her that they are fascinated by the insights from neuroscience but they’re not sure how to use the science to help clients practically.

Coaches are always looking for evidence-based tools that will deliver great results. You want to invest your time in learning about research that helps you understand your clients and your skillset better.

Often Coaches are bombarded with a huge volume of information but need to be very selective as to what you learn from as it is not all equal!

The Coaches we work with are keen to stand out as credible, effective and thorough as a Neuroscience for Coaches graduate.

No Risk Money Back Guaranteed!

Join the programme, access the pre-study and come to the live 2 day training. If by the end of day 1 you don’t feel like we’re a good match, for whatever reason, just let us know and we’ll refund your investment. This way, you have nothing to lose, except the great opportunity.

In a crowded market place it can be hard to quickly explain to potential clients why Coaching and why you. It can be tricky to convey your credibility and depth of knowledge. It can be an uphill battle to show organizations and individuals why they should work with you now, and pay you well for that work.

The Neuroscience for Coaches team believe that Coaches do amazing work. They have positive ripple effects in people’s lives. That work isn’t always easy, but it is very valuable.

As a Coach you might be supporting someone back to work after maternity leave when they are scared, filled with uncertainty and guilt and exhausted. Your input could help the organization to value these women more highly. It could make that first year back so much easier for your client, and her child and probably her partner too.

You could be working with a leader in an organization who is struggling. They are stressed and this is having a negative impact on their whole team. Your input as their trusted Coach could create an outpouring of positivity through the team and then onto their loved ones.

Or maybe you’ll work with an individual who is trying to lose weight and be healthier. Your coaching could enable them to enjoy strong mental and physical health that they’ve never had before. Your work together could serve them for the rest of their lives.

We know you make a difference, and that is why…

…we want to equip great Coaches with the best possible skills to effect change and make the biggest difference they can. Neuroscience for Coaches was a direct response to enable more Coaches do more of their best work.

Challenges you may have as a Coach

You might be thinking, “that sounds great.”

  • As a Coach you do want more clients.
  • You do want to serve your clients more effectively.
  • You want to be able to explain how Coaching works.
  • Even to build your credibility quickly.

You’ve probably heard about neuroscience and the (as we call them) ‘Game Changing Insights’ the field provides. You might have felt worried that without a hard science background the insights would be too complicated to understand or use. Many people who come to us have unfortunately heard a neuroscientist (with lots of impressive letters after their name) speak, but felt confused and a bit cheated afterwards. Sometimes people who spend their time deep in the labs are not so skilled in explaining things clearly.

You have a busy life. The idea of learning lots new things may sometimes worry you as things don’t seem to stick as quickly or as easily as before. You want to understand things but more importantly, know how to use them to get results.

Why Coaches love Neuroscience for Coaches

That’s probably why the Neuroscience for Coaches blended online programme has been recommended to you. It has been designed with the way your brain learns in mind. After consultation with expert online & blended learning experts this learning journey information was combined with the neuroscience of how you learn to create this enjoyable, effective learning experience.

Synaptic Potential, the company behind the programme, is very credible in this field. We have partnered with universities, worked with neuroscientists, behaviour change experts, psychologists and other professors. We know the content that we share is of the highest quality – which is important for you to know. You should also know that we have a reputation for being skilled at explaining complex ideas in simple, practical ways.

This programme, unlike some others, puts the information firmly in your hands. Most of our Coaches use their knowledge to enhance their Coaching. We also have Coaches that, with this great foundation, have gone on to deliver neuromarketing trainings to large pharmaceutical companies, neuroscience of customer services trainings to airline companies and even Coaches who have joined our expanding global team to deliver our trainings.

Because the programme layers in the information one stage at a time it means that you have a deep and comprehensive understanding that you can flexibly apply. Rather than just some fancy models that limit what you can do with the information.

More Benefits Of Neuroscience For Coaches
  • Enjoy learning powerful, deep science in a straightforward, easy to absorb way
  • Feel confident to explain things in your words and with your analogies – so you can be authentic during Coaching
  • Cut through the plethora of information out there and focus only on the most valuable to your Coaching work
  • Handle challenges to Coaching by drawing on what you know about the brain
  • Actually understand the relevant science so you can work flexibly with it whenever you choose (no definitions or scripts to learn parrot fashion)
  • See what science may underpin & help to explain different Coaching methodologies and approaches
  • Work more deeply with your clients as you understand more about how behaviours are influenced
  • Learn from experienced Coaches who understand your challenges
  • Enjoy credibility by achieving your Neuroscience for Coaches Certificate which, is rapidly gaining recognition globally

The Brain Behind the Programme

Amy Brann. She is the 33 year old woman who is invited to speak for the leading Coaching organizations around the world including the International Coaching Federation, the European Mentoring and Coaching Council, the Association for Coaching, the Asia Pacific Alliance of Coaches, and the Academy of Executive Coaching. The combination of her scientific background (she started off at University College Medical School) and her 12,000 hours of Coaching means she is sought after to explain complex science in a practically applicable way.

She has trained Coaches and leaders in leading organizations globally including Warner Bros, PwC, Roffey Park, EY, Nottingham University Ningbo China, the Academy of Chief Executives and many more.

Things to Know About the Programme

You have a choice. You can play full out and take advantage of all the online pre and post work which will total around 80 hours work. You can dabble and pick the topics that most appeal to you. Or you can just show up to the live 2 day training.

The expectations will be clearly laid out and suggestions of how to approach the learning made. There is a lot of content to get to grips with, but you will be supported in how best to do this and the structure of the programme layers things to aid your ability to recall and use the new information. You will finish the programme equipped to stay up to date with advances in the field and how to apply them to your work.

The Online Study Involves:

  • Looking at scientific papers
  • Identifying key people in that field to pay attention to
  • Extracting useful information to your work as a Coach
  • Identifying how you can position yourself more effectively

There is a strong emphasis on the practical application of the information you are digesting because this is where the true value lies for you as a Coach.

Many resources you need will be included in the programme. We will also include a comprehensive reading list to further support your learning; as a student and then graduate of the programme, you’ll be able to go at your own pace, and invest & read the books that are most relevant to you.

Who The Programme Is For

This programme is for professional personal and executive Coaches along with managers who have Coaching roles, who want to equip themselves for the future of Coaching. Perhaps you have heard about the emerging popularity of the application of neuroscience to various fields and want to know more. Maybe you want to ensure your knowledge is cutting edge and that you won’t get left behind.

Our aim is to work with high quality Coaches who are committed to gaining a depth of knowledge and remain leaders in their field.

So, if this sounds like you, and you are curious about how other disciplines enrich your coaching, and specifically what hard science can offer the world of coaching, and are a self motivated learner, who thrives on digesting information, keen to assimilate and put into practice new discoveries, and ultimately want to stand out and rise to the top of your game, then this programme was made for you!

Your Investment: £1145 + VAT

This price is for a limited time only!

Dates and Location of Live Training:13th & 14th June 2018, London UK

Date you can access the online programme:1st January 2018

How the Online Content is Structured

The programme runs through 4 modules, each building on the last.
The brain basics module covers the essential neuroanatomy and neurochemicals that you’ll want to know about. It is very important that everything you learn has practical applications. This module explains how some of your most familiar areas of expertise as a Coach actually work from a brain perspective. Imagine understanding the neuroscience of goals and the power that gives both you and your client – that along with habits and beliefs are the core focuses for this module.
The second module looks at some essential brain concepts that will reveal why the people you work with behave in the way they do on many occasions. Also some of the practices (such as mindfulness) and states (such as flow) have a large body of neuroscientific research to back them up. In this module we look at that research and how you can use it to further empower and serve the people you work with.
Module three is crucial for Coaches. The process of changing behaviour is obviously of huge importance to you as a Coach. The great news is that neuroscience has a lot to offer us in how we work with people to optimize the process of making changes. Research in this field will shape how you think about your work going forward.
Our final module looks at productivity and what we know about optimizing our brain’s capacity for results. Looking at things as diverse as motivation to fairness, from decision-making to optimism we will delve deep into what makes people tick and how to Coach them to get the most out of themselves

Great for your Coaching, and your Credibility

Neuroscience underpins many Coaching methods, tools, ideologies and strategies. It explains why some things work and how some things don’t. It challenges ideals and has the potential to hold us to a higher standard as Coaches. Neuroscience also lends a depth of credibility and certainty to Coaching which can be very useful in certain environments. This programme is about Coaches having everything at their disposal to best serve those they work with.


David Clutterbuck

Practice Lead David Clutterbuck Partnership

“Whenever there is an advance in neuroscience, some fringe influence in coaching cherrypicks from it to claim support for whatever snake-oil they are peddling. This book is a great antidote to “coaching neuro-twaddle” — clear, concise, comprehensive and well-balanced. It makes practical links between the evidence bases of neuroscience, psychology, behavioural science and observed coaching practice. Essential reading for coaches at all levels.”

Benjamin Croft

WBECS – President and Founder

“Amy has been a speaker at The World Business and Executive Coach Summit (WBECS) as she is viewed as one of the leaders in the field of Neuroscience for Coaches. Feedback from her sessions has always been excellent and this new edition of her book comes highly recommended.”

Dr Angus McLeod

VP of Coaching at Angus McLeod Associates – PhD Coaching Research Supervisor at Birmingham City Business School

“Much of the popular-press coverage is inaccurate and misleading. Brann’s cautious, academic mind has done all the work for us and then, as a practicing coach, she has stepped from being a natural academic to being a practical leader. Brann is a marvel, bringing simplicity and practical solutions where there was complexity. You know you are in safe hands when she writes, ‘There is no shame in not knowing everything – however, there can be in pretending that you do.”
“Much has changed since Brann’s I first read and referenced her excellent first edition. The need for a trustworthy and up-to-date source of applications of neuroscience in coaching has been achingly necessary for a while; Brann’s second edition fulfils our needs in one giant step. With so much fake-news about neuroscience and its real-world application in coaching, we needed a trusted source and here it is in your hands. Amy Brann is that trusted source and remains my first-base for sound judgement in everything neuro-coaching. No professional coach should leave for work without it.”

Joseph O’Connor

Master Coach Academy – Director and Founder

“A very interesting and informative book in this field of coaching that is rapidly becoming essential for all coaches to know about”

Anne Owen

“Before I embarked on the neuroscience course, I was very enthusiastic and was looking forward to a good return on a big personal investment of time, energy and money.

I had some concerns, however.

  1. Would I understand the work? I am not a scientist by training and I found the neuro-biology in my undergraduate psychology degree difficult. Would I ‘get it’ and would I be able to keep up with the rest of the class?
  2. I have been coaching a long time and had great success with my current approach to coaching. Would I have to change it and how big a risk would this be?
  3. Would the course have real depth and not just be, as some neuroscience courses are, a superficial application of results, which are over-generalized and not really examined.

I was very pleased with the process and outcomes of the course. From the beginning it was clear that this was a course where you were expected to engage with the science in an evaluative way and not swallow things whole. Amy takes every question seriously and considers the viewpoint of the person asking it and never makes you feel apologetic for your ignorance.

Did I change the way I coach?
The fundamentals of how I coach (putting relationship at the heart. Working with people’ energy to change, a positive psychology approach) have not so much changed as been enriched by what we learned. I now feel I have some neuroscience validation for my approach but I also have some very specific things I can use to accelerate changes that people want to make at a thinking and behavioural level.”

Maggi Preddy

Principal Consultant, PDP Coaching

“I would recommend this programme to any coaches wishing to grow their knowledge and insight of neuroscience and wishing to understand how this may impact on their coaching practice.”

Gwen Booth

Director, Eventum Coaching and Change Ltd

“I would recommend this programme because it is a such an interesting and valuable programme, yet part of me also wants to keep it quiet to maintain an element of exclusivity.”

Justine Lago

Onion HR

“I’ve noticed that I have had a more blended approach to my meetings with clients and as a result have definitely attracted more clients to working with me. I’d recommend this programme to anyone, prepared to invest in themselves (in time, money and energy) in this emerging area. We were encouraged to take responsibility as a learner, which meant that we got out what we put in and more. This meant that when I applied my learning it felt like I was making an active informed choice rather than just being “told” what to use.”

No Risk Money Back Guaranteed!

Join the programme, access the pre-study and come to the live 2 day training. If by the end of day 1 you don’t feel like we’re a good match, for whatever reason, just let us know and we’ll refund your investment. This way, you have nothing to lose, except the great opportunity.

Act NOW to secure your place in this exclusive programme.

To Become Certified in Neuroscience For Coaches the Investment is only £1145+Vat

ACT SOON! This price is for a limited time only!

Dates and Location of Live Training:13th & 14th June 2018, London UK

Date you can access the online programme:1st January 2018

NS4C Programme – FAQ’s

Is Neuroscience for Coaches only for Coaches using certain methodologies or approaches?

Yes – it is only for Coaches who work with people’s brains. (If you don’t believe you are working with your client’s brains then this programme is unlikely to be a good match for you – as we’re crazy about brains!)

How long is the programme?

You get access to the online pre-work on 1st January 2018, or as soon as you sign up if you sign up after 1st January 2018. After the 2-day live training in June, you have access to all 4 modules for another 6 months.

Will I understand the science?

We have worked with many Coaches now, from people who haven’t ‘studied’ science since they were in primary school, to trained neuroscientists (Yes! They still came on the programme to learn more!). We have never had someone say that they couldn’t understand the key message that was being shared.

We layer in the information, so you can choose to go as deep as you wish into details. While we do share scientific papers and research, you’re not expected to understand everything in them.

Is there an assessment element to the programme? If so – how does this work?

Throughout the live training the stage of learning you are at is being observed. During the online modules there are options to complete reflective learning documents. However, the central focus is in helping you to become confident in this material and the application of it.

Do I have to travel anywhere?

Not for the online study components of the programme. However, for the 2 day live training it will be held in London so you’d need to arrange your travel and accommodation for that.

If you have any other questions, please do get in touch…

P.S. You deserve to stand out in the crowd and be at the top of your game.