Here’s what’s in your Brain based Coaching gift bundle:

  • The first chapter of ‘Neuroscience for Coaches’

  • Your Neuroscience for Coaches Checklist

  • Your Neuroscience for Coaches Insights e-Book

Amy Brann, author of ‘Make Your Brain Work’ explains the key things Coaches who want to be top of their field need to be aware of.

Here’s what you’ll learn in your Brain based Coaching resources:

  • Why neuroscience is becoming so fascinating to Coaches

  • How to get quality information, efficiently

  • Some examples of how neuroscience could benefit you

Coaches, you work with people’s brains and minds on a daily basis. Your expertise in this area is directly linked to the success you help your clients achieve. Many of the tools and techniques that you use as a Coach have come about through trial and error. The opportunity to understand brain based Coaching is a fantastic one.

Understanding the research that has come out of the field that scientifically studies how the brain works gives you a competitive advantage over Coaches who do not.

We are now able to see what is happening inside people’s brains. Not all the time of course, but during specific tasks…and it is very enlightening. Technology has advanced hugely in the last 20 years. We can now put people into scanning machines and see which areas of their brains consume more oxygen (indicating more activity) when they are doing various things. This gives us insights that we’ve never before been able to gain. The studies that are being done by neuroscience savvy psychologists and neuroscientists enable us to better understand how we work, and how we don’t work. For Coaches this leads to better quality questions, improved directing of focus and vastly more accurate strategies.

How to get quality information, efficiently

There is oodles of information in the public domain. The process is that a neuroscientist, or normally a few of them, get together and create an experiment. Afterwards they write up their results. These are often submitted to a scientific journal where peers review them. To access the full papers, which can be very heavy reading, you might need to buy it or subscribe to membership of a journal. Many studies that are of interest to the general public get synopsis written up in other journals (like Scientific American Mind) or on websites (like Science Daily). Getting tasters of information from here is both safe and quick. When you start seeing articles in newspapers (like the Daily Mail) and even on some non-science sites then the danger is that the content has been simplified to the extent that it is no longer actually true or that the sensationalist spin is distorting.

Some examples of how neuroscience could benefit you

Neuroscience underpins many Coaching methods, tools, ideologies and strategies. It explains why some things work, how some things don’t. It challenges ideals and has the potential to hold us to a higher standard as Coaches. Neuroscience also lends a depth of credibility and certainty to Coaching which can be very useful in certain environments. Being able to explain the why a person should do something a certain way can increase compliance (for example embedding a new habit one component at a time).

We want Coaches to have everything at their disposal to best serve their clients. We want leaders to be equipped to work most effectively with their employees. That’s where neuroscience for coaches comes from. We’re committed to creating resources that assist Coaches to do what they do, however they do it, better. Trouble is…it is a huge field. We could literally spend about a month with Coaches introducing them to the various studies and the underpinning concepts that would enrich their work. However, that isn’t practical…so we thought we’d start with a simple yet effective checklist.

Here’s what you’ll learn from the checklist:

  • Why neuroscience is essential to the future of Coaching

  • The 9 areas you want to be aware of to best serve your clients

  • 3 neuroscientists you want to watch in the next year

  • The most risky pitfalls you’ll want to avoid to protect your credibility

Our hope

We hope that after digesting the checklist you’ll be ready for us to send you a few other useful resources that will be interesting to you and for those who are really committed to standing out as a Coach you’ll join us on one of our programs.


Jo Higton – Customer Plus

“I found reading the checklist very captivating and a great tool for exploring new areas of coaching. As it says trying to master Neuroscience all at once can be overwhelming and the checklist breaks it down into manageable chunks. The best thing is all of these chunks are recognisable to a coach and Neuroscience goes further to explain why and how certain techniques work, strengthening our understanding. I’m looking forward to using the checklist to guide me to wealth of new and exciting information.”

Johnnie Cass – Unlimited Success

“As an international coach, speaker and trainer I am constantly looking for ways to rapidly accelerate my clients success. Having an understanding of how the brain works is no longer about guess work. the impact of neuroscience will have you at the cutting edge of how the brain can be used to motivate and inspire your clients. The checklist is a simple yet powerful resource to help get the most out of your clients. I especially liked the resources from different experts in the field of neuroscience and how I could use there years of knowledge to assist my clients. If you dont use neuroscience as a coach both you and your clients are missing out!”